CraftUp: Learn Product Skills

Habit-forming product courses for founders and builders

CraftUp – Learn Product by Doing

CraftUp is the most effective way to learn real product skills.

Short, habit-forming, interactive lessons built for founders, product managers, designers, developers, and anyone who wants to think like a product creator.

Why I built it

I created CraftUp because I saw too many talented people stuck.

Not for lack of intelligence or motivation, but because they were learning product the wrong way.

Most product education is passive and slow. It's built around theory-heavy courses, long videos, and generic frameworks. But that's not how real products are built. In real life, we build fast, make decisions with limited data, test constantly, and ship under pressure.

I wanted to create a better way to learn product. A way that reflects how modern builders work, practical, focused, iterative, and rooted in actual experience. Not just frameworks and fluff.

What CraftUp does

CraftUp delivers short, daily lessons that help you build real product skills over time.

Each lesson teaches one key concept or decision at a time, through interactive exercises, examples, and reflection.

You learn the skills that actually matter when building a product:

How to find and validate real problems
How to talk to users and run product discovery
How to test MVPs and prototypes
How to get your first users
How to recognize and measure product-market fit
How to prioritize under pressure
How to think like a founder or product manager

And you learn by doing, not watching.

Who it’s for

CraftUp is designed for:

Solo founders who want to validate and build faster
PMs who want practical skills without wasting time on fluff
Designers and developers who want to understand product thinking
Indie hackers building side projects
Product-minded people switching into tech from other fields

You don’t need credentials. You don’t need to binge hours of video. You don’t need to already be in product.

You just need curiosity, consistency, and a willingness to learn through doing.

What makes CraftUp different

No fluff. Every lesson is focused, fast, and built to teach one real concept.
No lectures. You interact with the content, reflect, and apply what you learn.
No wasted time. Most lessons take 5 to 10 minutes. They’re made for momentum.
It’s habit-forming. You build a streak, track progress, and stay consistent.
Courses are updated weekly. We release new modules regularly based on feedback.
It’s designed for builders. Not just PMs. Not just students. Anyone building something.

Structure

Each course inside CraftUp follows a simple structure:

A clear learning goal
5 to 20 short lessons, each focused on one concept
A mix of theory, real-world examples, and interactive practice
A quiz or decision-based challenge at the end of each module
Weekly content drops, structured into curated learning paths

The content is based on real startup experience, modern tools, and updated product thinking. We draw from modern workflows including no-code prototyping, AI-assisted research, lean experiments, and fast iteration.

Examples of what you’ll learn

What product validation really means (and when it’s a waste of time)
How to run customer interviews that actually help
How to test ideas without building full features
How to design and run MVP tests in 24 to 72 hours
How to find your first users, even without an audience
How to turn feedback into decisions, not noise
How to stop building the wrong thing
How to know when you’re getting closer to product-market fit

We also teach mindset: how to navigate uncertainty, how to balance vision with feedback, how to decide under pressure, and how to stay focused when everything feels important.