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Antur is not just a travel brand — it’s a storyteller of journeys, emotions, and exploration. With this rebranding project, I worked together with Hilal Büşra Aydın to redefine Antur’s visual identity and reflect the brand’s core belief: a journey is more than a destination; it’s a dream imagined, a feeling embraced, and a world discovered.
Our design approach centered around Antur’s new philosophy — Imagine. Feel. Explore. We transformed the old logo, where the directional symbol was boxed in, into a bold, free-flowing icon. This change symbolizes breaking boundaries, reflecting Antur’s renewed vision: intuitive, free-spirited, and innovative.
The visual identity uses fluid layouts, dreamy gradients, and clean typography to create a modern yet emotional travel brand experience. Each touchpoint is designed to spark inspiration, evoke curiosity, and invite exploration.
🔗 You can explore the full project in detail on Behance:
https://www.behance.net/gallery/190181243/ANTUR-BRANDING
We’d love to hear your thoughts — feel free to leave a comment or share your impressions!
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