For STHLM MERCH - a fashion brand inspired by Swedish minimalism - I created a communication strategy and built its brand image from the ground up. I started with a comprehensive visual identity, reflecting the brand's unique character in a brandbook for consistency across all channels.

Next, I implemented an advanced Shopify store - integrated with payments and logistics for optimized shopping. I developed an engaging social media strategy with compelling product descriptions and content.

I supported STHLM MERCH's presence with PR materials and relationships with fashion/lifestyle media, building its brand recognition.