Architected Udaan as a youth-centered SRHR platform connecting adolescents and young adults with youth-friendly providers through digital pathways, curated provider networks, influencer-driven demand, and multi-sector partnerships. Udaan was designed as a scalable, platform-based ecosystem that connects young people to credible SRH information, counselling, and youth-friendly providers. It began as a collaborative network but matured—under my leadership—into a digital-first platform, a provider marketplace, and a multi-stakeholder ecosystem linking providers, youth collectives, universities, corporates, digital innovators, and influencers. I shaped Udaan’s platform architecture, including the provider marketplace, curated marketplace, and SuperDoc models; defined value propositions; and helped build the “network of networks” that supports scale. This included provider onboarding, skilling pathways, and quality-assurance elements suited for large digital expansion. I also led the development of Udaan’s youth engagement and digital demand engine, using insights from Futurika on youth segments, behaviours, and media habits. This informed video-first content, influencer partnerships, campus and youth-network activation, and SRHR myth-busting storytelling tailored for Meta, Sharechat, Moj, YouTube, and WhatsApp channels. These digital touchpoints funneled young people toward go2udaan.com, the helpline, and the chatbot, which served as gateways into the provider network. Additionally, I supported Udaan’s corporate and ecosystem engagement strategy, shaping the “Call to Collaborate” model for CSR partners, private providers, youth organisations, and capability partners. PR, LinkedIn narratives, and cross-sector partnerships positioned Udaan as a leading youth SRHR platform. Through this work, Udaan established a sustainable, multi-actor pathway for youth SRHR—blending market development, digital influence, provider capacity, and ecosystem collaboration.