Designed and led India’s first collective-impact platform to strengthen the condom market, uniting government, industry, and social marketing organisations. Built a coordinated, behaviour-informed ecosystem to revitalise demand, strengthen supply, and enable informed choice. I conceptualised and convened the Condom Alliance, a nationwide platform bringing together MOHFW, condom manufacturers, social marketers, behaviour scientists, and development partners. The Alliance was designed as a neutral, shared-value ecosystem capable of aligning market signals, expanding youth-focused SRHR communication, and strengthening product and message coherence across actors. I integrated behavioural economics, co-created communication frameworks, and shaped insight-driven market strategies that shifted India’s condom narrative toward informed choice and positive masculinity. This platform also structured coordinated engagement between government and the private sector, reducing fragmentation and facilitating evidence-based decision-making. The Alliance created a foundation for sustainable, multi-stakeholder market shaping, enabling industry and government to collaborate beyond donor cycles and adapt to evolving youth behavioural trends.