Talented and top-motivated business students from all over Europe were offered the possibility to present themselves in front of Europe's leading software company SAP, on-site close to Heidelberg in Germany. During the 2-day event, participants were divided into groups to develop a real-life marketing strategy for a revolutionary new high-tech training & rehab facility powered by SAP - The Helix. Once the plans were developed, they had to be pitched to SAP executives. We all gained precious insights and obtained valuable feedback from influential managers of one of Europe's biggest technology companies.