Grindhouse Café is a full visual identity design project for an indie coffee shop. The brand is built for creatives, writers, and thinkers who live on caffeine and cozy chaos. This project explores the intersection of branding, illustration, and storytelling to create a space that feels warm, textured, and familiar.

From a custom totem-style logo to loyalty cards, merchandise, and social media design — every detail was crafted to reflect the café’s raw, earthy personality. The direction features a rich, muted color palette, expressive typography, and minimal hand-drawn illustrations.

The goal was to create a brand identity that felt lived-in — not just designed for screens, but imagined for real spaces like signage, storefronts, coffee cups, and t-shirts.

Deliverables include:

• Logo design

• Brand color palette & typography

• Packaging & cup design

• Loyalty card

• Social media content

• Merchandise

• Storefront & signage mockups

• Brand photography direction