Begg3 is a blockchain-powered giving platform that reimagines generosity for the digital age. Built on the Beggchain, it creates a space where people can openly request help and others can contribute with full transparency.

This project explores the visual identity and brand guidelines for Begg3, striking a balance between playfulness and trust. From the pixel-inspired logo to bold typography and 2D/3D brand elements, the system reflects a world where technology and humanity meet.

The brand identity embraces:
Logo & Rationale - A pixelated, symbolic mark representing connection and openness. Typography - Space Grotesk as the hero typeface, paired with Inter for clarity and accessibility.
Color Palette - Digital-inspired tones balanced with warmth for relatability.
Brand Elements - Pixelated assets, 2D and 3D compositions that bring the concept of “giving in motion” to life.
Applications -Social media designs, billboard ads, and brand-in-action mockups.