GEEPAS the flagship brand of Western International Group went through a total relaunch and the campaign that followed lifted the brand from its stature to a MNC status within a span of 2 years. It has definitely created the much needed brand enhancement that any brand would need to convert it into a upward looking proposition. It is significant to note that the brand reaches out to 82 countries in the world has served over 120 Million customers in 12 years!