Tira

Excited to share my work on Tira, an omnichannel beauty retail initiative by Reliance Retail that blends premium global and Indian beauty brands with a unified digital experience.

As part of a 3-designer team, I contributed to crafting the brand’s visual language and designed a seamless shopping journey across both web and mobile platforms — ensuring consistency, elegance, and usability.

URL: https://tirabeauty.com

With Tira, customers can:

• Discover global and homegrown beauty products curated by category and trend
• Enjoy a unified shopping experience online and in-store
• Explore an interface that reflects luxury while staying accessible and inclusive
• Navigate effortlessly across mobile and desktop with a consistent brand feel

Our biggest challenge was balancing a high-end retail aesthetic with intuitive e-commerce usability — something we solved through clean UI, thoughtful interactions, and strong visual storytelling. Would love to hear your thoughts!