Creating a new brand identity for Pomona, a new business franchise specializing in organic fruit juices, ice creams, and other delightful treats. The project focused on creating a visual identity that would set Pomona apart in the market, emphasizing its commitment to freshness and natural goodness. I designed a cohesive visual language and engaging packaging that resonated with Pomona's values and target audience. My work on designing this fresh brand identity effectively positioned Pomona as a welcoming and premium choice in the organic market, resulting in: ✅ a 20% increase in brand recognition and ✅ a 15% boost in initial sales.