As the Lead Designer for Nazdik, a micro-investment platform that provides personalized financial investment solutions for each user, I undertook a comprehensive As the Lead Designer for Nazdik, a micro-investment platform that provides personalized financial investment solutions for each user, I undertook a comprehensive rebranding and product design project to elevate Nazdik's brand presence and improve user experience.

Challenges Addressed & Achievements:

🚩Challenge: Inconsistent visual identity across platforms

✅Achievement: Developed a cohesive visual language and design system, establishing a unified and recognizable brand presence.

🚩Challenge: Inefficient user flows and engagement bottlenecks

✅Achievement: Redesigned user flows to enhance accessibility, leading to a 25% increase in user acquisition and a 30% boost in user retention.

🚩Challenge: Lack of clarity in user onboarding and investment journeys

✅Achievement: Simplified onboarding processes and optimized key user interactions, resulting in a 20% improvement in conversion rates.