Marketing for Founders

Hey everyone! 👋

After seeing so many fellow founders struggle to grow their projects, I’ve decided to collect the best marketing guides and examples in a GitHub repo.

Long story short, I've been trying my luck on a few side projects and playing with marketing for the past few years.

Most of the products we all know and love (like Tally, Posthog, Simple Analytics) followed the same playbook. Start with $0 marketing (launches, cold outreach, SEO) and later scale with Ads, influencers and referrals.

In short, you don’t need to be a marketing genius, just a few directions and a ton of hard work and perseverance.

And yes, I know, there’s already a lot of advice out there, but most of the time it's about scaling some VC-funded startup with a big marketing budget to $1,000,000 ARR and 100,000 users.

Inspirational? Sure. Actionable? Not really.

That’s why I’m trying to keep Marketing for Founder as practical as it gets (spoiler: it’s hard since there’s no one-size-fits-all) and list everything in order so you can have a playbook to follow.

Right now it covers topics like:

• 📣 Places To Post Your Startup

• 📷 Social Media Marketing

• ❄ Sales & Cold Outreach

• 📈 SEO

• 💌 Email Marketing

• 🧲 Content Marketing

• 💸 Ads

• 👩‍🏫 Influencer Marketing

• 🎯 Landing Pages, Messaging and Positioning

• 🎰 Pricing

Enjoy and leave it a star ⭐ if you find it useful!

PS. I’d love to have your feedback. Did you find it helpful? Is there anything important I missed? Let me know in the comments!