• Developed the entire platform and implemented new algorithm CW Rank which ranks all the users and their confessions based on the total views, CW Rank of a user and performance factor. • Implemented and created the entire user-based analytical system where users can analyze and view the current analytics of their profile. • Stored user data in MySQL database with clustering and sharding have done to store and retrieve data more efficiently. • Increased user base on 12% monthly with 5.2k views monthly on an average user’s combine confessions.