HypeU is an athlete-focused digital platform built around Digital Trading Cards (DTCs) that helps athletes create, share, and grow their presence in a modern collectibles ecosystem. Designed as an athlete creator platform, HypeU allows high school and college athletes to create digital sports cards that reflect their journey, achievements, and personal brand. As a growing NIL marketplace, the platform gives student-athletes a practical way to monetize their NIL while connecting directly with fans and collectors.

Through an easy-to-use digital trading card app, athletes can launch limited-edition releases, participate in digital card drops, and showcase digital sports collectibles in a secure marketplace. Fans can explore an athlete digital collectibles marketplace, discover new talent, and buy digital sports cards in a trusted environment. HypeU is built to support long-term athlete visibility, responsible NIL participation, and meaningful fan engagement through collectible DTCs.