We worked with Canal+ to reinforce their brand image and to encourage membership-pride amongst their clients through a surprising and groundbreaking design.
By including Canal+ in the Digital+ platform it had lost its traditional protagonist role. From this starting point, the redesign project was proposed as a brand experience website, coherent with its positioning. The new site would have to reflect the spirit of Canal+ : quality, innovation and the disruptive nature of one of the most powerful brands in Spanish television.