Why we built Rybbit

There isn't a middle-ground for web/product analytics. There are:

1. 🏢 Confusing enterprise solutions like Google Analytics, Amplitude, and Posthog which are powerful but basically require a dedicated analytics team to run.

2. 📊 Barebones tools like Plausible or Fathom that are easy to setup and use, but are one-page dashboards without any depth.

I run a gaming analytics site that receives millions of visits a month (it's a real site in our demo and screenshots!), and for years I struggled with tools that were either clearly built for boring enterprises or low-traffic blog sites that just wanted to count views. If you can't spend hours setting up complex analytics workflows but still need to know what your users are doing, Rybbit is for you!

Rybbit combines the best bits of all the advanced analytics platforms while still being fun and intuitive to use. There are almost a dozen prebuilt dashboards that require zero/little setup. ⚡

Highlights

📈 All key web analytics metrics including sessions, unique users, pageviews, bounce rate, session duration

🎯 Customizable goals, retention, user journeys, and funnels dashboards

🎥 Session replays

🔍 Advanced filtering across 15+ dimensions

⚙️ Custom events with JSON properties

🌍 3-level location tracking (country → region → city) + advanced map visualizations

⚡ Real-time dashboard

👥 Support for adding team members

🚀 Web vitals tracking

☁️ Cloud plan with free tier 🆓 / open source self-hosted