"Some of Adobe’s top innovators personally coach participants on their journey through the six levels of this lean enterprise innovation process. This is not an exercise. It is not practice. Participants do it for real including validating with actual customers, generating real-world data proving their concepts and presenting results to Adobe senior executives for further funding." See more at: http://blogs.adobe.com/adobelife/2013/02/27/imagination-sparks-innovation/