DCI – Brand Re-brush is a comprehensive project aimed at updating and refining the brand identity of the Digital Career Institute. The goal was to ensure the brand reflects its innovative educational programs and appeals to prospective students in a modern digital landscape. The project involved refreshing key visual elements, including a new color palette, typography, icon set, and graphical elements. These were applied across various platforms such as the landing page, print materials, and animated social media ads. The outcome was a refreshed brand image that effectively attracts and engages the target audience, showcasing professionalism, forward-thinking, and accessibility. Key features include:

• Modernized color palette and typography

• Updated icon set and graphical elements

• Application on digital and print materials

• Animated social media advertisements

This project highlights the importance of a cohesive brand identity in standing out in a competitive educational landscape.