Telecom Customer Churn Report – Q4 2022

Executive Summary: This report shows the churn situation of our telecom company for the last quarter of 2022. It gives a quick overview of the data, explains the main reasons why customers are leaving, and shares ideas on how we can reduce churn in the future.

Data Overview:

In Q4 2022, 7,044 customers left the company, which is 27% of our total customer base. Compared to the industry average churn rate of 4.5%, our churn rate is much higher, meaning we are losing more customers than other telecom companies.

Trends and Reasons for Churn:

● Most customers left because of competition and price.

● Many said they found cheaper alternatives.

● Customers who had been with us for less than a year were more likely to leave than long-term ones.

Insights:

● Customer service matters a lot. People stay when their issues are solved quickly and properly.

● Price is a big factor. Customers often leave if they think our service is too expensive.

Recommendations:

To reduce churn:

● Improve customer service: Hire more support staff, reduce wait times, and train the team better.

● Offer discounts or promotions to loyal customers or those considering leaving.

● Reward long-term customers to encourage them to stay.

Conclusion:

Our churn rate in Q4 2022 is higher than the industry average. The main reasons are price concerns and service issues. To keep more customers, we should focus on better support and attractive offers to build loyalty.