Zomato's UX Breakdown

The flash sale banner dominates the top with red color and bold yellow text leveraging psychological urgency, while the 50% OFF CTA drives quick action creating FOMO! The overall screen uses Hick's Law by providing minimal options & clean navigation to reduce decision time.

The Veg Mode toggle stands out as smart, inclusive, and removes friction for vegetarians. It's a simple feature that builds trust—other apps are missing out.

Zomato knows that customer focus is always on savings, not costs.

Their offer tags—*‘20% OFF’*, ‘FLAT ₹50’—are clear and straight to the point, and nothing like "up to ₹100 off". Combined with time and distance, decisions look effortless.

With a contrasting color, the View Cart sticky button at the bottom keeps users informed and enhances the checkout flow while the Reorder CTA saves time for returning users by enabling quick actions, following the Law of Least Effort.

The collection tab offers a personalized experience and visually shows you exactly how the feature works. What does it lack? A text like “No collections yet?" or "Start saving your favorites now!” could make the space feel more inviting and encourage users to take action.

The explore section is visually distinct with colorful icons(Offers, Brand Packs, Food on Train, Gift Cards), which encourages users to discover additional features beyond food ordering.

It’s a smart move to leverage Zomato’s large user base to drive discovery for "DISTRICT" & do cross-promotion. Placing it in the bottom sticky navigation ensures consistent visibility without interfering with the main food-ordering flow. Users may not understand what District is or why they should tap it, that's what makes it more tapable, it's a trick to drive curiosity among users. But it might become interrupting being in the sticky nav bar, consider placing it in a less action-heavy area.

Who doesn't want a decluttered feed & see relevant options, the "Hide" allows users to personalize their screen by removing unwanted restaurants while the prominent “Undo” button ensures users don’t feel locked into their decision. While the post-hide message is clear, there’s no microcopy explaining what “hide” does before the user taps it. The hide message occupies significant screen space. Compacting the design while keeping clarity intact would improve the experience.

Zomato’s Group Ordering makes planning meals with friends effortless. The onboarding is crisp and engaging – friendly illustrations, step-by-step clarity, and a bold CTA encourage action.

You can invite up to 50 friends via a link, and everyone adds their favorite dishes to a single cart. The host has control to finalize the order, but everyone can track its progress. It’s collaboration simplified, with clear roles and zero confusion.

Integrating a split payment feature or allowing friends to contribute their share directly can solve a real-world issue and make the feature even more inclusive.

Zomato’s notifications are a brilliant blend of humor, reliability & creativity. They use a casual, conversational tone that feels like a friend sending you a text. They humanize the brand, making Zomato feel less like a company and more like a fun, food-loving companion.

Deepigoyal's statement about building a relationship with the customer is reflected directly in these notifications. Instead of being pushy or sales-driven, they often mimic inside jokes or friendly nudges, giving warmth, familiarity, and empathy to their customers.

What Makes This Strategy Work?
• It’s Personal: They tap into emotions—love for food, humor, & nostalgia.
• It’s Memorable: The quirky messaging stands out among the bunch of boring notifications.
• It Drives Action: They cleverly weave offers or reminders.

This screen provides comprehensive restaurant details when a user taps the info icon beside the restaurant’s name. Displaying operational details (since 2023) and certifications (FSSAI, GST) builds trust and reassures users about the restaurant’s legitimacy, and key details like name, cuisine, pricing, and operating hours are prioritized at the top.

What can be better? Providing additional options like reporting issues (e.g., "Delivery issues," "Wrong information") can improve user feedback collection.

The button could use more context, like “Hungry? Dive into the Menu”.

Shoutout to the brilliant Zomato team for serving up a killer UX. You guys really know how to keep us hooked